The Startup Mantra: Keep Calm and Carry On

Posted 15:37, 11/1/2012, in incutio

Earlier this week, we hung the first poster in our US office with the soothing words, 'Keep Calm and Carry On.' We thought it was very fitting, as this is the mantra we live by everyday.

As an operating startup company, each employee is forced to wear many different hats. Our Creative Architect helps with support, our Sales Manager helps with marketing...even our Managing Director gets his hands dirty everyday!

But isn't that the life of a startup? You go into work with a list of tasks and you end up working on other things that need to get done yesterday. When the crazyness arises and the work seems neverending, we must put our head down, keep calm and carry on.

This got us thinking about the history of the poster we've all grown to love. We did a little digging on Wikipedia and here is what we found:

'Keep Calm and Carry On was a poster produced by the British government in 1939 during the beginning of the Second World War, intended to raise the morale of the British public in the event of invasion. Seeing only limited distribution, it was little known.

The poster was rediscovered in 2000 and has been re-issued by a number of private sector companies, and used as the decorative theme for a range of other products. There are only two known surviving examples of the poster outside government archives.'

The poster was founded in the UK and has become meaningful to businesses in the US. Sounds a little bit like Incutio.

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