One of our clients let us know that in the first 10 days of December, more money was made through their online shopping cart than during the entire year of 2009! This got us thinking about how important eCommerce has become during the holiday season.
Each year, online shopping becomes more and more prevalent. With an estimated 226 million people having shopped online over Thanksgiving week, 2011 has been the busiest eCommerce holiday season yet.
It's not just the massive online conglomerates promoting Black Friday, Cyber Monday and the rest of the built-up holiday season deals anymore... It's also the crafters, mom-and-pop shops and boutiques getting in on the action.
And it's not over yet... Increased website traffic and overflowing cyber shopping carts are expected to hit year-high peaks during the week before Christmas Eve. Last minute shoppers will make up a big portion of total holiday eCommerce revenue.
So, we want to know: Does your business have a focused eCommerce solution? If the answer is no; it's time to make your New Year's resolution now. It's important to have a complete website with shopping cart capabilities well in advance of the holiday season.
Prior to the biggest online shopping time of the year, it's necessary to take precautionary steps to ensure the process is smooth for the consumer before the holiday rush. This is what 2012 can be dedicated to.
Make sure your website is in tip-tip shape; and keep testing to be sure. Monitor the performance of your site, recording any issues and fixing them.
Fantastic customer service is a must. Contact information should be accessible. Representatives must be ready to answer any and every possible question asked.
Just think, next year, your business could part of the enormous eCommerce hold on the holiday season. Cheers!